Vuebelle is a UX/UI design and brand identity project for an urban greening initiative reimagining a central Zurich site as a blooming natural sanctuary.
The goal was to create a refined, immersive brand that communicates ecological transformation through clarity and emotional impact.
I developed a design system and digital presence that captured the project's vision—turning tram lines and streets into meadows—while making the concept accessible and engaging for a broad public audience.
Challenge: Create a compelling brand and corporate website for Zurich’s city pitch to secure sponsorship for an urban transformation initiative. The goal was to align strong visual storytelling with ecological and spatial ambitions to engage key stakeholders.
Process: I led online discovery workshops to define project phases and gather content. I designed a modular, component-based website serving both as a pitch tool and long-term project portal for community engagement—supporting volunteering, sponsorships, and events. I structured the sitemap, integrated continuous client feedback, and handled UX/UI design, including typography, color system, and scalable design guidelines. In parallel, I developed the brand identity, logo, and a distinctive visual language.
Results: The project secured sponsorship, demonstrating the strategic value of its digital presence. The Vuebelle initiative reimagines a 110m x 75m urban area—mirroring Bellevue—into a biodiverse meadow, transforming streets and tram lines into living green spaces.
