On the Mobility project, my role as UX/UI designer was to redesign the corporate website and develop an accompanying online magazine that strategically supported the company’s new brand positioning in the market.
Challenge: Mobility’s digital presence needed to be redefined to reflect a refreshed brand strategy and engage diverse audiences more effectively. The challenge was twofold: create a modern corporate website with an extensive UX and UI overhaul, and design a complementary online magazine that stood out with its own visual identity while still feeling connected to the corporate platform. A typographic logo was also required to strengthen the magazine’s independent yet related brand expression.
Process: I led the redesign of the corporate website by establishing a new UX architecture that prioritized clarity, accessibility, and scalability. Building on this foundation, I designed the online magazine as a distinct yet connected environment, using a more dynamic visual language, interactive features, and curated storytelling to contrast the corporate site’s formal tone. The typographic logo gave the magazine a strong standalone identity, while the shared design system maintained coherence across both platforms.
Results: The final solution delivered a cohesive digital ecosystem: a streamlined corporate website aligned with the refreshed brand positioning, and a vibrant online magazine that expanded Mobility’s storytelling and engagement capabilities. Together, they provided a clear separation of environments while enriching the overall user experience. The project was well received for its balance of strategic brand alignment and interactive design innovation.
