On the HIAG project, the goal was to design an online annual report with a clean structure that introduced a fresh perspective to the brand.
My role was to redefine the overall framework and develop a clear visual concept and screen design, while integrating innovative technologies to deliver an engaging user experience—essential for both investors and analysts.
Challenge: The client’s identity was rooted in a strict design system based on the Swiss grid, Helvetica, also known by its original name Neue Haas Grotesk typography, and bold tonal contrasts. While these guidelines reinforced consistency, they were originally print-oriented and left little flexibility for digital adaptation. The challenge was to maintain brand integrity while enhancing legibility, interactivity, and impact in an online format. Process: I began with an in-depth brand analysis to identify elements that could be reinterpreted for digital use. With the client’s approval, I adapted the strictly print-oriented guidelines to better serve digital usability—introducing complementary type styles to enhance readability across devices and rethinking key infographics to deliver clearer, more intuitive data visualizations. To further enrich the user experience, I designed an interactive, generative pattern through creative coding that symbolized unity and employees’ shared objectives. Close collaboration with Linkgroup’s digital, content, and print teams ensured a seamless and consistent execution across all channels.
Results: The final solution respected the brand’s heritage while pushing its digital presence forward. The client expressed high satisfaction, and the report received positive feedback from both investors and analysts.
